Google postmaster tools

These data points include a couple of Google Postmaster metrics you might be familiar with and a few that speak more to your sending habits or processes, such as:. The spam rate dashboard tracks how many users are reporting your messages as spam.

Tracking spam complaint rates is a serious business, and ensuring you are taking action on those complaints is even more important. By gaining insight into the volume of these complaints and using it as a data point to compare against your domain or IP reputation can give senders like you insight into reputation dips.

As mentioned earlier, in order to track your domain reputation you can either add a root domain which will show the statistics for that domain and any subdomains, or you can add individual subdomains and track reputation individually. If you are using subdomains at all, it is a good idea to add them individually to keep an eye on their macro level reputation and understand if that content is hitting an inbox or getting sent straight to spam.

Reputation for both domains and IPs is tracked with simple color coding, ranging from a deep red bad! The nicer the color, the more likely your messages are going to that sweet, sweet inbox and not taking the sad train into the spam folder.

Similarly to domain reputation, your IP reputation also plays a role in deliverability. It is important to note that dedicated IPs will give you a much better measure of control over these statistics , whereas shared IPs will fluctuate often regardless of your actions.

There you will find a simple graph that displays the percentage of messages that have passed authentication. The Encryption dashboard for Google will break down the percentage of inbound or outbound mail that has passed TLS compared to all mail coming from or being sent to your domain.

Essentially, it gives you a better idea of what your email volume overall looks like. To get an idea of your delivery rate, you should look at your Delivery Errors dashboard. Here you can see the volume of messages that were either rejected or temporarily failed to deliver — including a reason why the failure occurred.

So, for example, if your messages were rejected due to a misconfigured DMARC policy, that information will be available on that dashboard. When it comes to email insights, sharing is definitely caring. With its specific dashboards, color-coded metrics, and support, it can help you revamp your Gmail-based email deliverability and give your email program the strength of Bigfoot. Use it wisely, address the issues you see in Google Postmaster Tools, and your email deliverability and your Mailgun TAM will thank you.

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Schedule A Demo Schedule a demo to see the Mailgun platform in action. Log In Get Started. Featured Stories Popular Stories Categories. Click next. This will prompt you to verify that you own the domain. If you have access, you can do this step yourself. Otherwise, you may need to work with your domain administrator or your IT team. Ready to get the best email deliverability rates? Learn all about email deliverability. Did you find this post about Google Postmaster Tools useful?

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